Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
- 期刊名称Journal of Advertising
- 作者Robin A. Coulter, Gerald Zaltman and Keith S. Coulter
- 卷第30卷
- 期第4期
- 印刷ISSN0091-3367
- 文件大小4711.58KB
- 发表时间2001
- DOI10.2307/4189193
- 页码1-21
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