The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting

• 期刊名称Journal of Advertising
• 作者Moorman, Marjolein; Neijens, Peter C.; Smit, Edith G.
• 卷第31卷
• 期第4期
• 印刷ISSN0091-3367
• 电子ISSN1557-7805
• 文件大小2195.97KB
• 发表时间2002-12
• DOI10.1080/00913367.2002.10673683
• 页码27-40