Extending your brand by optimizing your customer relationship
- 期刊名称Journal of Consumer Marketing
- 作者Davis, Scott; Halligan, Cathy
- 卷第19卷
- 期第1期
- 印刷ISSN0736-3761
- 文件大小178.70KB
- 发表时间2002-02
- DOI10.1108/07363760210414916
- 页码7-11
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