Wine Brand Naming in China
- 期刊名称International Journal of Wine Marketing
- 作者Wilson, Ian; Huang, Yuelu
- 卷第15卷
- 期第3期
- 印刷ISSN0954-7541
- 文件大小493.27KB
- 发表时间2003-03
- DOI10.1108/eb008763
- 页码52-63
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