海量图书期刊资源,随时随地畅享阅读乐趣
Spurious Correlations That Result from "Awareness vs. Usage" Type RegressionsDonald G. Morrison and Donald J. Gluck · Journal of Marketing Research · 1970
An individual differences pure extinction processDonald G. Morrison · 1979
Optimal design of parity testsBruce S. Buchanan; Donald G. Morrison · 1984
Regularity, recency and ratesRita D. Wheat; Donald G. Morrison · 1994
NachrichtenH. Müller-Merbach; Donald G. Morrison; B. A. Bayraktar · Mathematical Methods of Operations Research (ZOR) · 1974
Consideration, choice, and classifying loyaltyAndres Terech; Randolph E. Bucklin; Donald G. Morrison · 2009
Purchase Intentions and Purchase BehaviorDonald G. Morrison · Journal of Marketing · 1979
On Southern AfricaDonald G. Morrison · International Security · 1978-1979
A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979
The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964
“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012
Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011
Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969
Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004
Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968
Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971