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And Now, A Word from our Sponsor: A Look at the Effects of Sponsored Content and Banner Advertising

And Now, A Word from our Sponsor: A Look at the Effects of Sponsored Content and Banner Advertising

Karen L. Becker-Olsen
  • 期刊名称Journal of Advertising
  • 作者Karen L. Becker-Olsen
  • 卷第32卷
  • 期第2期
  • 印刷ISSN0091-3367
  • 文件大小3140.02KB
  • 发表时间2003
  • DOI10.2307/4622157
  • 页码17-32
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