The New Paradigm Marketing Model
- 期刊名称Journal of Euromarketing
- 作者Kahle, Lynn R.; Marshall, R. Scott; Kropp, Fredric
- 卷第12卷
- 印刷ISSN1049-6483
- 电子ISSN1528-6967
- 文件大小846.23KB
- 发表时间2003-11-12
- DOI10.1300/J037v12n03_07
- 页码99-121
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