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The Effects of Severity of Failure and Customer Loyalty on Service Recovery Strategies

The Effects of Severity of Failure and Customer Loyalty on Service Recovery Strategies

Christopher W. Craighead; Kirk R. Karwan; Janis L. Miller
  • 作者Christopher W. Craighead; Kirk R. Karwan; Janis L. Miller
  • 卷第13卷
  • 期第4期
  • 印刷ISSN1059-1478
  • 电子ISSN1937-5956
  • 文件大小277.36KB
  • 发表时间2004
  • DOI10.1111/j.1937-5956.2004.tb00220.x
  • 页码307-321
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