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Strategic Implications of Reverse Auctions

Strategic Implications of Reverse Auctions

Schrader, Richard W.; Schrader, Julie Toner; Eller, Eric P.

期刊名称Journal of Business-to-Business Marketing
作者Schrader, Richard W.; Schrader, Julie Toner; Eller, Eric P.
卷第11卷
印刷ISSN1051-712X
电子ISSN1547-0628
文件大小691.99KB
发表时间2004-03
DOI10.1300/J033v11n01_05
页码61-82

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