A CONFIRMATORY TEST OF A HIGHER ORDER FACTOR STRUCTURE: BRAND EQUITY AND THE TRUTH SM CAMPAIGN
- 期刊名称Social Marketing Quarterly
- 作者AAKER, D. A.
- 卷第10卷
- 期第1期
- 印刷ISSN1524-5004
- 电子ISSN1539-4093
- 文件大小133.49KB
- 发表时间2004-01
- DOI10.1080/15245000490442695
- 页码3-15
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Book reviewGrob, Robert L. · Journal of Environmental Science and Health . Part A: Environmental Science and Engineering and Toxicology · 1993
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Editorial boardJournal of Environmental Science and Health . Part A: Environmental Science and Engineering and Toxicology · 1993
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Knowledge and regulationLibby, W.F. · Journal of Environmental Science and Health . Part A: Environmental Science and Engineering · 1979
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