[Advances in International Marketing] Research on International Service Marketing: A state of the Art Volume 15 || A CROSS-CULTURAL INVESTIGATION OF RELATIONSHIP MARKETING EFFECTIVENESS IN RETAIL SERVICES: A CONTINGENCY APPROACH
- 作者Odekerken-Schröder, Gaby
- 文件大小308.98KB
- 发表时间2004
- DOI10.1016/s1474-7979(04)15003-5
- 页码33-73
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