Toward Extending the Compromise Effect to Complex Buying Contexts
- 期刊名称Journal of Marketing Research
- 作者Ravi Dhar, Anil Menon and Bryan Maach
- 卷第41卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小1100.18KB
- 发表时间2004-08
- DOI10.2307/30162336
- 页码258-261
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