Towards rigour in action research: a case study in marketing planning
- 期刊名称European Journal of Marketing
- 作者Wilson, Hugh N.
- 卷第38卷
- 印刷ISSN0309-0566
- 文件大小156.52KB
- 发表时间2004-03
- DOI10.1108/03090560410518602
- 页码378-400
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