Management processes in marketing planning
Greenley, Gordon; Hooley, Graham; Saunders, John
- 期刊名称European Journal of Marketing
- 作者Greenley, Gordon; Hooley, Graham; Saunders, John
- 卷第38卷
- 期第8期
- 印刷ISSN0309-0566
- 文件大小289.75KB
- 发表时间2004-08
- DOI10.1108/03090560410539104
- 页码933-955