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Management processes in marketing planning

Management processes in marketing planning

Greenley, Gordon; Hooley, Graham; Saunders, John
  • 期刊名称European Journal of Marketing
  • 作者Greenley, Gordon; Hooley, Graham; Saunders, John
  • 卷第38卷
  • 期第8期
  • 印刷ISSN0309-0566
  • 文件大小289.75KB
  • 发表时间2004-08
  • DOI10.1108/03090560410539104
  • 页码933-955
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