海量图书期刊资源,随时随地畅享阅读乐趣
Insightful Social Marketing LeadershipLagarde, F. · Social Marketing Quarterly · 2012
Choosing Effective Behavior Change ToolsMcKenzie-Mohr, D.; Schultz, P. W. · Social Marketing Quarterly · 2014
NOTES FROM THE FIELDSmith, Bill · Social Marketing Quarterly · 2005
Branding and brand envySmith, Bill · Social Marketing Quarterly · 1999
An Interview with Eric YoungSchwartz, Beverly · Social Marketing Quarterly · 2008
CORPORATE OUTREACH: OPPORTUNITIES AND CHALLENGESFrazier, Harry; Gagné, Martha · Social Marketing Quarterly · 2004
AUSTRALIAN CASE STUDIESJames, Bruce · Social Marketing Quarterly · 2002
LOOKING AHEAD MEETINGS AND CONFERENCES POSITION ANNOUNCEMENTSSocial Marketing Quarterly · 2002