Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood
- 作者Keith S. Coulter; Robin A. Coulter
- 卷第15卷
- 期第1期
- 印刷ISSN1057-7408
- 电子ISSN1532-7663
- 文件大小1952.45KB
- 发表时间2005
- DOI10.1207/s15327663jcp1501_9
- 页码64-76
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