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What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence

What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence

McDermott, Laura; Stead, Martine; Hastings, Gerard

作者McDermott, Laura; Stead, Martine; Hastings, Gerard
卷第21卷
期第5期
印刷ISSN0267-257X
文件大小153.34KB
发表时间2005
DOI10.1362/0267257054307408
页码545-553

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