An examination of qualitative vs. quantitative elaboration likelihood effects
- 作者Keith S. Coulter
- 卷第22卷
- 期第1期
- 印刷ISSN0742-6046
- 电子ISSN1520-6793
- 文件大小187.32KB
- 发表时间2005
- DOI10.1002/mar.20045
- 页码31-49
Big brands big troubleDaniel R. Sersland · 2005
JIT in the Baking SectorNataraajan, Rajan; Sersland, Daniel R. · Journal of Food Products Marketing · 1994
Assessing the Strategy of Innovative ImpressionRajan Nataraajan and Daniel R. Sersland · Journal of Marketing Theory and Practice · 1993
Confessions of the Pricing Man, HermanSimon. Switzerland: Springer International Publishing, 2015. ISBN: 978-3-319-20399-7Sersland, Daniel R. · Psychology & Marketing · 2017
PREDICTABLY IRRATIONAL: THE HIDDEN FORCES THAT SHAPE OUR DECISIONS Daniel Ariely Readtrepreneur, 2018. ISBN: 1986123200Sersland, Daniel R. · Psychology & Marketing · 2019
Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” GameDaniel R. Sersland · 2011
CONSUMER.OLOGY: THE TRUTH ABOUT CONSUMERS AND THE PSYCHOLOGY OF SHOPPING. Philip Graves, Boston, MA: Nicholas Brealey Publishing, 2013. ISBN: 978-1-85788-576-7Sersland, Daniel R. · Psychology & Marketing · 2017