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Relationship marketing orientation: scale development and cross-cultural validation

Leo Y.M. Sin; Alan C.B. Tse; Oliver H.M. Yau; Raymond P.M. Chow; Jenny S.Y. Lee; Lorett B.Y. Lau

作者Leo Y.M. Sin; Alan C.B. Tse; Oliver H.M. Yau; Raymond P.M. Chow; Jenny S.Y. Lee; Lorett B.Y. Lau
卷第58卷
期第2期
印刷ISSN0148-2963
文件大小150.82KB
发表时间2005
DOI10.1016/s0148-2963(02)00493-9