The performance impact of marketing resources
- 作者Graham J. Hooley; Gordon E. Greenley; John W. Cadogan; John Fahy
- 卷第58卷
- 期第1期
- 印刷ISSN0148-2963
- 文件大小245.88KB
- 发表时间2005
- DOI10.1016/s0148-2963(03)00109-7
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