Brand‐building: finding the touchpoints that count
Hogan, Suzanne; Almquist, Eric; Glynn, Simon E.
- 期刊名称Journal of Business Strategy
- 作者Hogan, Suzanne; Almquist, Eric; Glynn, Simon E.
- 卷第26卷
- 期第2期
- 印刷ISSN0275-6668
- 文件大小529.08KB
- 发表时间2005-04
- DOI10.1108/02756660510586292
- 页码11-18