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ADVOCACY ADVERTISING FOR BIOTECHNOLOGY: The Effect of Public Accountability on Corporate Trust and Attitude Toward the Ad

ADVOCACY ADVERTISING FOR BIOTECHNOLOGY: The Effect of Public Accountability on Corporate Trust and Attitude Toward the Ad

Sinclair, Janas; Irani, Tracy

期刊名称Journal of Advertising
作者Sinclair, Janas; Irani, Tracy
卷第34卷
期第3期
印刷ISSN0091-3367
电子ISSN1557-7805
文件大小169.51KB
发表时间2005-11
DOI10.1080/00913367.2005.10639203
页码59-73

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