An overview of the first 21 years of research in the
International Marketing Review
, 1983‐2003
Malhotra, Naresh K.; Wu, Lan; Whitelock, Jeryl
- 期刊名称International Marketing Review
- 作者Malhotra, Naresh K.; Wu, Lan; Whitelock, Jeryl
- 卷第22卷
- 期第4期
- 印刷ISSN0265-1335
- 文件大小57.26KB
- 发表时间2005-08
- DOI10.1108/02651330510608424
- 页码391-398