From E-Channel to Channel Mix and Channel Integration
- 期刊名称Journal of Marketing Management
- 作者Wikström, Solveig
- 卷第21卷
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小280.02KB
- 发表时间2005-08
- DOI10.1362/026725705774538462
- 页码725-753
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