Une approche tendancielle du comportement de fidelite : Du concept a sa mesure
- 期刊名称Recherche et Applications en Marketing
- 作者Frisou, J.
- 卷第20卷
- 期第2期
- 印刷ISSN0767-3701
- 电子ISSN2051-2821
- 文件大小212.04KB
- 发表时间2005-06-01
- DOI10.1177/076737010502000205
- 页码105-125
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