Moderating effect of type of product exchanged in long‐term orientation of firm‐supplier relationships: an empirical study
Polo Redondo, Yolanda; Cambra Fierro, Jesús J.
- 期刊名称Journal of Product & Brand Management
- 作者Polo Redondo, Yolanda; Cambra Fierro, Jesús J.
- 卷第14卷
- 期第7期
- 印刷ISSN1061-0421
- 文件大小233.90KB
- 发表时间2005-12
- DOI10.1108/10610420510633378
- 页码424-437