Modeling innovation, manufacturing, diffusion and adoption/rejection processes
- 期刊名称Journal of Business & Industrial Marketing
- 作者Woodside, Arch G.; Woodside, Arch G.; Biemans, Wim G.
- 卷第20卷
- 期第7期
- 印刷ISSN0885-8624
- 文件大小502.00KB
- 发表时间2005-12
- DOI10.1108/08858620510628614
- 页码380-393
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