An empirical examination of the stakeholder strategy matrix
- 期刊名称European Journal of Marketing
- 作者Polonsky, Micheal Jay; Polonsky, Michael Jay; Scott, Don
- 卷第39卷
- 印刷ISSN0309-0566
- 文件大小255.09KB
- 发表时间2005-09
- DOI10.1108/03090560510610806
- 页码1199-1215
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