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Opening up decision making: making sense of entrepreneur and reseller business‐to‐business strategies

Opening up decision making: making sense of entrepreneur and reseller business‐to‐business strategies

Woodside, Arch G.; Woodside, Arch G.
  • 期刊名称Journal of Business & Industrial Marketing
  • 作者Woodside, Arch G.; Woodside, Arch G.
  • 卷第20卷
  • 期第7期
  • 印刷ISSN0885-8624
  • 文件大小397.77KB
  • 发表时间2005-12
  • DOI10.1108/08858620510628588
  • 页码347-354
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