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- 期刊名称Journal of Direct, Data and Digital Marketing Practice
- 作者Ardi Kolah
- 卷第7卷
- 期第1期
- 印刷ISSN1746-0166
- 电子ISSN1746-0174
- 文件大小74.97KB
- 发表时间2005-8
- DOI10.1057/palgrave.dddmp.4340506
- 页码65-71
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