Book Reviews: Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise and Sean Meehan, and Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar

• 作者Mary C. Drotar
• 卷第22卷
• 期第4期
• 印刷ISSN0737-6782
• 电子ISSN1540-5885
• 文件大小115.11KB
• 发表时间2005
• DOI10.1111/j.0737-6782.2005.133_5.x
• 页码374-376