The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance
- 作者Kwaku Atuahene-Gima; Stanley F. Slater; Eric M. Olson
- 卷第22卷
- 期第6期
- 印刷ISSN0737-6782
- 电子ISSN1540-5885
- 文件大小219.34KB
- 发表时间2005
- DOI10.1111/j.1540-5885.2005.00144.x
- 页码464-482