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Launch Strategy, Launch Tactics, and Demand OutcomesJoseph P. Guiltinan · 1999
MARKETION:CONTEMPORARY CONCEPTS AND PRACTICES THIRD EDITIONWILLIAM F.SCHOELL JOSEPH P.GUILTINAN · INC · 2222
Launch strategy, launch tactics, and demand outcomesJoseph P Guiltinan · 1999
Framing effects in mixed price bundlingTimothy J. Gilbride; Joseph P. Guiltinan; Joel E. Urbany · 2008
Strategies for tangibilizing retail services: An assessmentKathleen A. Krentler; Joseph P. Guiltinan · 1984
Framing effects in mixed price bundlingTimothy J. Gilbride, Joseph P. Guiltinan and Joel E. Urbany · Marketing Letters · 2008
Managing quality cues for product‐line pricingGuiltinan, Joseph P. · Journal of Product & Brand Management · 2000