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The effect of strategic complexity on marketing strategy and organizational performance

The effect of strategic complexity on marketing strategy and organizational performance

Stern Neill; Gregory M. Rose
  • 作者Stern Neill; Gregory M. Rose
  • 卷第59卷
  • 期第1期
  • 印刷ISSN0148-2963
  • 文件大小149.60KB
  • 发表时间2006
  • DOI10.1016/j.jbusres.2004.12.001
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