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The impact of background musical tempo and timbre congruity upon ad content recall and affective response

The impact of background musical tempo and timbre congruity upon ad content recall and affective response

Steve Oakes; Adrian C. North
  • 作者Steve Oakes; Adrian C. North
  • 卷第20卷
  • 期第4期
  • 印刷ISSN0888-4080
  • 电子ISSN1099-0720
  • 文件大小115.16KB
  • 发表时间2006
  • DOI10.1002/acp.1199
  • 页码505-520
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