Does Marketing Products as Remedies Create “Get Out of Jail Free Cards”?
- 期刊名称Journal of Consumer Research
- 作者Bolton, Lisa E.; Cohen, Joel B.; Bloom, Paul N.
- 卷第33卷
- 期第1期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小134.81KB
- 发表时间2006-06
- DOI10.1086/504137
- 页码71-81
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