The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
- 期刊名称Journal of Marketing
- 作者Homburg, Christian; Koschate, Nicole; Hoyer, Wayne D
- 卷第70卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小82.98KB
- 发表时间2006-07
- DOI10.1509/jmkg.70.3.21
- 页码21-31
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