Understanding relationship fading in cultural sponsorships
- 期刊名称Corporate Communications: An International Journal
- 作者Olkkonen, Rami; Tuominen, Pekka
- 卷第11卷
- 期第1期
- 印刷ISSN1356-3289
- 文件大小197.66KB
- 发表时间2006-01
- DOI10.1108/13563280610643561
- 页码64-77
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