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The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective

The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective

Homburg, Christian; Koschate, Nicole; Hoyer, Wayne D.
  • 期刊名称Journal of Marketing
  • 作者Homburg, Christian; Koschate, Nicole; Hoyer, Wayne D.
  • 卷第70卷
  • 期第3期
  • 印刷ISSN0022-2429
  • 电子ISSN1547-7185
  • 文件大小75.43KB
  • 发表时间2006-07
  • DOI10.1509/jmkg.70.3.021
  • 页码21-31
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