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Creating brand personality with brand namesRichard R. Klink; Gerard A. Athaide · 2012
Creating brand personality with brand namesRichard R. Klink and Gerard A. Athaide · Marketing Letters · 2012
Managing Seller–Buyer Relationships during New Product DevelopmentGerard A. Athaide; Richard R. Klink · 2009
Consumer Innovativeness and the Use of New versus Extended Brand Names for New ProductsRichard R. Klink; Gerard A. Athaide · 2010