The effects of online advertising
McCoy, Scott; Everard, Andrea; Polak, Peter; Galletta, Dennis F.
- 期刊名称Communications of the ACM
- 作者McCoy, Scott; Everard, Andrea; Polak, Peter; Galletta, Dennis F.
- 卷第50卷
- 期第3期
- 印刷ISSN0001-0782
- 文件大小129.31KB
- 发表时间2007-03-01
- DOI10.1145/1226736.1226740
- 页码84-88