The Effects of Relationship Marketing Instruments on Loyalty
- 期刊名称Services Marketing Quarterly
- 作者Lilly, Bryan; Tippins, Michael J.; Pollack, Birgit Leisen
- 卷第28卷
- 期第3期
- 印刷ISSN1533-2969
- 电子ISSN1533-2977
- 文件大小869.17KB
- 发表时间2007-03-19
- DOI10.1300/j396v28n03_01
- 页码1-14