Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response
- 作者Stern Neill; Daryl McKee; Gregory M. Rose
- 卷第36卷
- 期第6期
- 印刷ISSN0019-8501
- 文件大小351.00KB
- 发表时间2007
- DOI10.1016/j.indmarman.2006.05.008
- 页码731-744
海量图书期刊资源，随时随地畅享阅读乐趣