It's All About the Customer…and the Context
Lagarde, François; Lotenberg, Lynne Doner; Albion, Mark; Hastings, Gerard
- 期刊名称Social Marketing Quarterly
- 作者Lagarde, François; Lotenberg, Lynne Doner; Albion, Mark; Hastings, Gerard
- 卷第13卷
- 期第3期
- 印刷ISSN1524-5004
- 电子ISSN1539-4093
- 文件大小94.38KB
- 发表时间2007-08-21
- DOI10.1080/15245000701490644
- 页码51-57