Cross‐national market segmentation in the fashion industry
Okazaki, Shintaro; Ko, Eunju; Kim, Eunyoung; Taylor, Charles R.; Hoon Kim, Kyung; Jeong Kang, Ie
- 期刊名称International Marketing Review
- 作者Okazaki, Shintaro; Ko, Eunju; Kim, Eunyoung; Taylor, Charles R.; Hoon Kim, Kyung; Jeong Kang, Ie
- 卷第24卷
- 期第5期
- 印刷ISSN0265-1335
- 文件大小716.06KB
- 发表时间2007-09-18
- DOI10.1108/02651330710828022
- 页码629-651