Cultural influences on adoption of SMS advertising: A study of American and Taiwanese consumers
- 期刊名称Journal of Targeting, Measurement and Analysis for Marketing
- 作者Muk, Alexander
- 卷第16卷
- 期第1期
- 印刷ISSN0967-3237
- 电子ISSN1479-1862
- 文件大小110.87KB
- 发表时间2007-12
- DOI10.1057/palgrave.jt.5750062
- 页码39-47
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