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Corporate Brand Thrust and Financial Performance: An Examination of Strategic Brand Investments

Corporate Brand Thrust and Financial Performance: An Examination of Strategic Brand Investments

Ohnemus, Lars; Jenster, Per V.
  • 期刊名称International Studies of Management and Organization
  • 作者Ohnemus, Lars; Jenster, Per V.
  • 卷第37卷
  • 期第4期
  • 印刷ISSN0020-8825
  • 文件大小785.53KB
  • 发表时间2007-12-1
  • DOI10.2753/IMO0020-8825370404
  • 页码84-107
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