The Effects of Price Discount and Product Complementarity on Consumer Evaluations of Bundle Components
Shibin Sheng, Andrew M. Parker and Kent Nakamoto
- 期刊名称Journal of Marketing Theory and Practice
- 作者Shibin Sheng, Andrew M. Parker and Kent Nakamoto
- 卷第15卷
- 期第1期
- 印刷ISSN1069-6679
- 文件大小1616.78KB
- 发表时间2007
- DOI10.2307/40470275
- 页码53-64