Investigating the Simultaneous Presentation of Advertising and Television Programming
Rafi M. M. I. Chowdhury, Adam Finn and G. Douglas Olsen
- 期刊名称Journal of Advertising
- 作者Rafi M. M. I. Chowdhury, Adam Finn and G. Douglas Olsen
- 卷第36卷
- 期第3期
- 印刷ISSN0091-3367
- 文件大小1905.06KB
- 发表时间2007
- DOI10.2307/20460798
- 页码85-96