Political marketing communications planning in the UK and Taiwan
- 期刊名称Marketing Intelligence & Planning
- 作者Peng, Norman; Hackley, Chris
- 卷第25卷
- 期第5期
- 印刷ISSN0263-4503
- 文件大小364.91KB
- 发表时间2007-08-07
- DOI10.1108/02634500710774950
- 页码483-498
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